Roberts, Falcone, and Motwani Turn One Acre to a City Within a City: The Story OfMiami Worldcenter
In the heart of downtown Miami beats an urban development project whose pulse is so fierce it’s been 22 years in the making. The Miami Worldcenter (MWC), spanning 27 acres, represents one of the largest private master-planned developments in the United States. A true “city within a city” that has transformed what was once an overlooked, truck-filled district into Miami’s new epicenter.
Building The Beating Heart Of Miami
The vision began in 2002, when Marc Roberts, co-owner and co-founder of E11even Nightclub and E11even Club Hotel and Residences, one of the most famous nightclubs of our time, realized the best land in Miami was untouched. Arthur Falcone, Falcone Group Founder, understood the long-term potential of the location as they partnered up to create what was destined to become the second-largest mixed-use urban development in the United States of America.
In March 2003, Roberts and Falcone acquired their first one-acre parcel, igniting the greatest land assembly of modern times. What they recognized as “the best land in Miami” was modest, a corner spot on NE 1st Avenue and NE 10th Street, next to what would eventually become Paramount — their foresight was extraordinary.
Where most saw a blank spot on the map, they saw a bullseye. Bordered by I-395 and I-95, close to what would become the Performing Arts Center, and near the newly relocated Kaseya Center. Positioned at two of Miami’s most important access points. Just a five-minute drive from PortMiami, the cruise capital of the world, which brings over 8 million people a year, offers an unparalleled connectivity and commercial advantage. To say the least.
